Global shoppers will spend $1.23 trillion on social media commerce in 2024; projections indicate the market will be worth over $2.05 trillion in 2029.

• 110.4 million or 40.4% of American online consumers shop on social media in 2024.
• In the United States, social media commerce is worth $90.6 billion, projections indicate that social media commerce will exceed $154 billion in 2029. 
• 51.3% of social media users aged 14 years or older also shop on social media.
• 55% of 18- to 24-year-olds have made a purchase via social media.
• Social media commerce represents at least 10% of e-commerce sales.